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Digital Engagement
Police and Social Media – where next?

This is the last in a series of posts based on the recent COMPOSITE report on police use of social media across Europe. One of the interesting realisations I’ve made in writing these posts is the constant evidence of how British police are leading the way in Europe in their adoption and effective use of social media. Mike Downes keeps a watching brief on UK police use of social media and found that between January and February this year, there was more than a 10% increase in the numbers of people following police Twitter accounts bring the total number of followers to 1,041,850.

Why I Tweet
Mark Walsh @hantspcmark tweets from the beat

10 years ago we may turn up and deal with an incident and if anyone enquired what was going on we may have responded in a very firm, closed off manner: “Nothing to see here – move along”. These days, where we can and subject to operational requirements, we would tweet about it, sometimes as it happens. Conversations are always taking place and we feel its only right we be involved to ensure people are kept update with the right information.

Why I Tweet
Make your Tweets stand out from the crowd with Twitter Cards

Twitter is getting busier all the while – there are 175 million tweets on an average day. So how do you make your tweets stand out from the crowd?
Visual impact is increasingly important. Twitter cards are a free function provided by Twitter itself. They automatically embed extracts of a post, photo, video etc – provided the tweet is viewed via an official Twitter client (not a third party client like Hootsuite or Echofon). The key to the process is that word “automatically”.

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