Last week, the Forward Trust launched a new national campaign aimed at helping people who have had problems with drugs and/or crime and are struggling to turn their lives around because of stigma and negative stereotypes.
The #MoreThanMyPast campaign is based on showing that ex-offenders and people in recovery not only want to change and succeed – they can and do. The main campaign strategy is to share stories of people from all walks of life – helping to show the inspirational truth about those who have overcome addiction and offending.
The campaign launched with a bang last week with the publication with more than a dozen life stories from people who have overcome problems with alcohol, drugs and crime. Examples were of all ages, ethnic backgrounds and social classes.
You can see two examples in the video clips below.
The first is the life story of Tony Adams, ex-Arsenal and England footballer. Tony struggled with alcohol addiction for 12 years, and was imprisoned for four months in 1990 after crashing his car while drunk. Tony explains the impact of his imprisonment and addiction on his family, how therapy helped him overcome his addiction, and how his life has changed as a result.
The second tells how Patrick Lawson turned his life around and was voted London’s happiest bus driver after a childhood in which he witnessed horrendous domestic violence and then became involved in drugs and crime.