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This is the second in a mini-series covering three tools for curating online content.



This week’s tutorial shows you how to use Storify to curate content on a particular topic.

I use Storify when I want to gather news, views and reaction to a breaking story.

(For curating topics over a longer term, try Scoopit to create online magazines, as described in last week’s post.)

Storify’s strength is that is exceedingly quick and easy to use and developed specifically to curate social media.

I used it a couple of weeks ago to gauge feedback on turnout for the Police and Crime Commissioner elections.

I simply searched for tweets using the #PCC hashtag and storified those which commented on how busy (or not!) polling stations were across the country.

One of the attractions of Storify is that it is very easy to keep updating a live story by adding new content as it comes along.

If the story is interesting enough, readers will often check back to see the latest developments.

You can get an idea of what you can create with Storify by checking out my PCC story here.

How to do it

Like all the tools in this series, Storify is completely free to use.

Just visit the site and sign-up.

You can also add an extension to your broswer.

Then simply click on “create a story” and away you go.

You will the see that any Tweet can be storified (look to the right of  “Favorite” below):


You can also Storify any web page or any YouTube video (which will play from within the story):


You can also write your own content to set the context or explain a key point.

Individual pieces of content can be moved around or deleted as the story develops.

As always when curating content, spending some time and attention on which content goes where, makes a big difference to the overall impact.

I tend to juxtapose Tweets with opposing points of view and include as many as possible which make their point with humour or in unusual ways:


Publicising your storify

Storify stories can be embedded anywhere on the Web by simply pasting an embed code, just like embedding a video.

You can also connect Storify to your blog, publish to Tumblr or Posterous, or send an email newsletter through Mailchimp.

I normally publish mine to this blog which takes me less than two minutes to do.

As I update the Storify, the blog post is automatically updated.

This proved very effective for people who followed the Curious Case of the Crime Commissioner Candidate, my Storify account of the strange goings on during the Lincolnshire PCC campaign.

Storify also makes it very easy for you to notify everyone whose content you’ve used via Twitter.

This serves a dual purpose of notifying your sources (whose contributions are of course fully acknowledged in the Tweets that you have added) and encouraging them to publicise your Storify for you.

A nice little feature of Storify is that the “Follow” button in any tweet is live, so anyone reading your Storify can follow a contributor with just one click.

In Summary

Last week’s post discussed how curating online content is a great way for your organisation to demonstrate its expertise and provide a valuable service for your clients/members/stakeholders.

Storify is a quick and easy-to-use tool if you want to promote your organisation on the back of a significant news event such as a big policy announcement or scandal.

You can easily round up a range of views and provide a valuable summary not only of the main story but of the different reactions to it.

If you decide to give it a try, please let me know via the comments below.

I’d love to read your Storifies.


Next week: Using Pinterest to curate images and videos.



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