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Tags are what WordPress calls keywords. I attach a small number of tags to every post to help people navigate between content with the same keywords. Tags may be people (Robert Buckland, say), organisations (The Howard League, Revolving Doors Agency), themes (women offenders, homelessness) or specific items (heroin, cocaine, ROTL). If you’re looking to research a particular issue, they can be invaluable.

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Digital Engagement

Promote your event with social media. Step 2: Broadcast

Using social media on the day. If you followed the advice in part one of this series, you will already have created your hashtag for your event and been tweeting it regularly to create a sense of anticipation. The day before and on the actual morning of the event make sure that you have lined up your presenters and key supporters to tweet that it is happening today and that anyone who can’t make it, can catch up with developments by following the hashtag. Your next decision is whether to use a Twitter Wall…

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