Thrive in the changing worlds of drugs and crime
@russwebt - @swmcoventry Thanks Sarah! It was a fun session, I'm expecting to see lots more Golf Sale Tweeting! # Friday 10 February - Interesting new study of how councils use social media.
Dan Spurrell, the author, has an article on Guardian Professional documenting the main findings. Click the button on the right to read it. He concludes: "As social media begins to mature, and the initial hype surrounding it subsides, it should be regarded as a credible channel that complements more traditional methods of speaking to the public. Used appropriately – to a targeted audience, with clear messages, and as part of a planned campaign – social media can be a powerful, cost-effective tool. Local government PR professionals need to set aside their fears and embrace social media. My advice is to experiment: make mistakes, learn, and improve. Social media is not a fad, it is here to stay. The only threat is to those who do not adapt."
