Social Media

Russell is currently providing a range of advice, consultancy and training on the effective and strategic use of social media for a range of probation trusts and voluntary sector organisations operating in the criminal justice and substance misuse sectors.

He is doing individual consultancy work with a number of organisations to use social media and other online approaches to increase public knowledge of the work of the probation service and to measure local communities’ confidence in this work.

The range of services includes:

• Rapid assessment of social media potential and blueprint for social media strategy
• Developing and disseminating social media policies to encourage use across organisations whilst protecting organisations/staff
• Training on how to adopt a common approach to social media across an organisation whilst retaining individual voices
• SWOT analysis on the risks and benefits of using social media
• Mentoring Chief Executives on maximising the impact of their own social media accounts for the good of their organisation
• Website redesign to facilitate regular updates with online content and integrating social media dissemination (in partnership with Ecru – www.ecru.co.uk
• App development for interactive work with service users for groupwork/programmes
• Developing online-friendly content (and converting existing content to be online-friendly)

He is also running a number of one day courses targeted at Probation Trust Comms/PR staff and senior management team members who use/are interested in using social media for work purposes.

The London course on 30 January 2012 is now full.

The next course is in Birmingham on 23 April 2012 at Staffordshire and West Midlands HQ.

If you are interested contact Russell direct – contact details on home page.

Russell is also doing similar work with a number of voluntary sector organisations.

Russell is a Health Education Authority certified trainer.

See a full brochure of Russell’s probation specific social media services.

 You can see some of the online magazines that Russell curates in the boxes below.